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Sunshine Coast’s largest Auction Event sells record-breaking penthouse sale and a developer’s ‘dream block’

By Amber Madden

On Sunday 24th September, the Ray White Coastal Living Network Auction Event made history yet again by hosting the Sunshine Coast’s largest in-room property auction, achieving $27,236,000 in sales. “We brought $57 million worth of property to the market, so to sell $27 million of that in one day is a result we are very proud of,” said Dan Sowden, Auctioneer and Director of Ray White Maroochydore.

The sales won’t stop with the end of the event, with many more transactions expected to take place post-auction. One of the most anticipated properties and the highest sale of the day was 22 Brisbane Road; the ‘developer’s dream block’ with six, two bedroom units only three blocks back from Mooloolaba Beach. Following a hot bidding war, the property was sold for $5.31 million by Ray White Maroochydore’s listing agent Reuben Park.

Not far behind this sale was the exquisite Mooloolaba penthouse at 16/82-86 River Esplanade, sold by Ray White Maroochydore’s Dan Sowden and Reuben Park for $4.59 million.

2023’s In-Room Auction Event achieved outstanding results:

  • $27,236,000 million in sales on the day
  • 45 listed properties
  • Over 2500 buyer inspections conducted in September
  • Over 200 registered bidders
  • 18 properties sold at auction
  • 40% on the day clearance rate
  • Top property sale of $5.31 million
  • 419 coffees consumed

Since the event’s inception in 2015, the network has now auctioned 438 properties, totalling in $258 million in sales. Now in its eighth year, the event continues to grow. Around 400 interested attendees gathered from 9am at Mercedes-Benz Sunshine Coast, eagerly awaiting the action to begin. A further 1800 online viewers tuned into the Facebook live stream.

“Witnessing the energy and excitement in the room as properties change hands is a testament to the allure of real estate auctions,” said James Goldsworthy, Auctioneer and Director of Ray White Mooloolaba and Kawana Waters. 

Presented by over 70 staff from the Ray White Coastal Living Network’s five offices (Maroochydore,  Buderim, Mooloolaba, Kawana Waters and Nambour), each Ray White team member was buzzing with energy, working to register buyers, supporting sellers, briefing phone bidders and ushering spectators.

Major partners on the day included Mercedes-Benz Sunshine Coast, and Blink! Productions.

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