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Swinging For The Fence

By Dan Sowden
In an oversupplied market where on average it can take up to 6months to sell your property and even then; you maybe considered lucky, Ray White Maroochydore’s apartment specialist Ray Norton is certainly bucking the trend. Just last weekend, Ray took two properties to auction, selling both ‘under the hammer’ for good prices with competitive bidding.
The apartments located in the buildings ‘Chateau Royale’ and ‘M1’ Maroochydore are located within the Maroochydore CBD and famous Cotton Tree Precincts.

The properties were marketed extensively with 5 week campaigns; featuring significant press and online components.

Marketing Agent Ray Norton went on to say “Selling apartments is not as simple as selling homes for you usually lose the ability to have signage on the property, however the combination of our database, press and online campaigns assisted us to generate over 30 qualified inspections on each of the  properties”.
Ray White Maroochydore’s Principal and Auctioneer Dan Sowden commented that “Apartment 19 ‘Chateau Royale’ sold at auction for $440,000 in front of a crowd of 35 strong and 4 registered bidders, whilst Apartment 606 m1 sold for $445,000 with a crowd of 20 onlookers and 2 bidders”

“These are fantastic results given the current market and level of choice buyers are faced with today. One of the main reasons why the auction process works so well is that it makes the property stand out from the competition, whist at the same time committing the purchaser to a decision”

“With so many other apartments available in each of these buildings, it was important that we presented the sellers property to the point that it wasn’t just another unit on the market”

Dan Sowden and Ray Norton entertain an impressive auction crowd

These 2 auction sales cap of a remarkable period for the Ray White Maroochydore office as their first campaigns for 2012 come to a conclusion. Principal Dan Sowden reported that from the 26th of January to the 7th of February, the business has sold over 11 properties directly from their January campaign.

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