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Right on Target

By Tamara Piplica

32 Banfield Place, Sunshine Cove, Maroochydore

Sold by Sarah-Louise Anderson and Rowan Woodbine for $1,140,000 on 5 Feb 2021

It’s one thing to present your home in its very best light when listing it for sale, both physically and online. However, ensuring you are targeting the right market is just as important.

Ray White agent Sarah-Louise Anderson says, by doing your homework to reach the right audience makes all the difference when it comes to a successful outcome.

“It’s about really looking at the demographic of buyers to discover who is your most likely buyer and what we can do to attract them,” says Sarah.

This was certainly the case when it came to the recent sale of 32 Banfield Place in beautiful Sunshine Cove, Maroochydore, an area Sarah is very familiar with.

“Local knowledge and knowing who your likely buyer might be is vital to a successful sales campaign, in any market,” says Sarah.

“We focus heavily on the editorial write up and spend time working out when the best time of day is to take photos of each, individual property to showcase the property online. One of the biggest contributing factors in suburbs like Sunshine Cove is delivering an emotional pitch to create a connection between the buyers and the home.”

Although the four-bedroom, two-bathroom home is perfectly positioned, North-facing with water views, Sarah says in a competitive market, it’s important you have the right marketing campaign to stand out from the crowd.

“At the time of listing, there were a few North-facing waterfront properties for sale in Sunshine Cove , so you need to really hone-in on who your buying audience is.”

Although an auction on the property didn’t quite reach the magic number to take it off the market, Sarah says the home attracted plenty of attention when it was listed post-auction at $1,160,000 and sold by the third week into 2021.

“Once the New Year kicked back into gear we were getting seven to eight groups through each open home and by the third we entered into a three-way multi offer and it sold,” she says.

One of the bidders vying for the stunning home was hoping to purchase the property sight- unseen, from Melbourne, something Sarah says is now easier than ever for our Southern neighbours.

“We had build plans, we had floor plans, we had photos, a video, a write up with all the facts, all of the things that make it easier for buyers to make a quick decision. That is exactly what Southern buyers are looking for.”

But it was a local couple who secured the dream property, putting their best foot forward and making an offer that sealed the deal.

“They came through, fell in love with it and decided that they had to have it so they offered a competitive bid that took it off the market.”

Just as excited were the vendors, who were then able to purchase their dream property.

“The sellers were over the moon. The timing was perfect. Their property sold on the Saturday and they bought a new home on the Monday,” says Sarah.

Crediting the beautiful presentation of the home as one of the contributing factors to its appeal and marketability, Sarah says it’s the little things that make all the difference.

“The feeling you got when walking into this home was that they are house proud. It gives confidence to the buyers that the home has been well looked after and well maintained.”

“The small things like having the aircon in the bedrooms on, the lights on, the blinds and the bi-fold doors and windows in the living areas were open. All of those little things that you may think don’t matter helps to reaffirm the emotional connection and ensures buyers are as impressed in person as they were by the photos.”

Written by Ingrid Nelson

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