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Million Dollar Sale for Million Dollar Views

By Dan Sowden

The Sunshine Coast’s best view has just sold

“There’s nothing like it… there really isn’t!”
It’s not often that you hear Ray White Maroochydore’s Agent Pam Thomas describe one of her listings in this way, but that’s just what happened when she was interviewed about her latest auction sale of penthouse unit 63/19 Memorial Avenue Maroochydore, selling for $3,300,000.

Boasting design features of a modern and spacious open-plan layout, surprisingly – or not so surprisingly, the 270 degree view was the main draw card for this enviable penthouse. A gem of Cotton Tree Real Estate, the Chateau Royale building truly is a picture-perfect location with unique and breathtaking Sunshine Coast scenery. A view from the top, the eye can stretch along the glistening beaches of the coastline, to north to where the Maroochy river meets the ocean, and far inland to the rolling hills of the green Hinterland.

“I sell a lot of penthouses and high-end apartments, and there really isn’t a view that compares. You can see all the way south down Mooloolaba beach to Point Cartwright and then on a clear day all the way north to Noosa. Not only this, but the 270 degree outlook gives you all of the views of the Hinterland including Mt Coolum and Pomona, with Buderim mountain views seen from the back of the apartment. There’s nothing like it – there really isn’t!” Pam says.

Snapped up at auction by a lucky buyer from Brisbane, the 395 square metre apartment was under hot interest from the start of the campaign – and that interest continues, even now after it’s sold. 

“We ran a highly successful four week auction campaign. Our campaign touchpoints were very strong leading to over 190 inspections, with high levels of online enquiries and social media engagement through the roof… my phone was constantly ringing… and it still is with people wanting to know how the auction went!” Pam says.

Views aside, it’s no surprise that this impressive penthouse generated so much interest. The huge deck on the rooftop with entertaining facilities of a kitchenette, fridge, master bed, powder room and office service were just a few of the additional features that interested buyers. 

Saturday drew a crowd, with six eager bidders registered for the auction. A big advocate for auctions, experienced Sunshine Coast real estate agent Pam strongly believes that the high sale price was a testament to the auction process; led by Ray White Maroochydore’s Principal and Sunshine Coast auctioneer, Dan Sowden.

“Selling this unit at $3,300,000 was a huge testament to the auction process. The highest offers prior to auction fell below this figure, however thanks to auction bidding followed by negotiations we were able to reach an agreed selling price of $3,300,000, and this wouldn’t have happened if there hadn’t been an auction.” Pam says.

What could have been a challenging sale for Pam on the day (with the seller being a friend of Pam’s and Pam also knowing the buyer through a friend) working with Dan on negotiations meant that the team could achieve a desirable outcome for all, and it seems that even the designer of the building ageed.

“The designer of the building and an interested buyer himself, actually told me that he believed that the apartment sold for what it’s worth. Coming from someone who designed the building and thinks very highly of it, this was the ultimate compliment for me!” Pam says.

Looking to buy Maroochydore real estate? Check out our recent listings here.

Written by Lauren Smith – Smith Madden Creative Agency

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