So, you’ve decided to sell your home. Congratulations! Property styling significantly increases your chances of reaping the highest possible sale price, and with a little planning you can style your place yourself like a professional. To get your property picture-perfect follow a few of our simple styling tips before your next open-home inspection.
Property styling or home staging has become big business, with furnishing and styling adding dollars and impact at the time of sale. There is of course costs involved with professionally styling a home, however if you have a knack for interior styling, it’s possible to cut these costs by staging your home yourself. Plus, the added bonus of keeping the styling props you purchase.
Who are your target buyers?
Before you get too excited and hit your favourite home wares shops, make sure you identify your target buyers. Do your home and its location appeal to investors, professionals, families or downsizers. Different demographics have different needs and its wise to reflect these in your styling. If your target buyers are professionals, it could help to dress up that spare nook as an office; though if your appealing to families you might be better to present it as a nursery.
Many years ago some stylists would just use the same furniture in every property; now it’s often tailored to suit each target buyer, whether that be industrial or scandinavian to suit the young buyers or families, through to Hamptons-style for older buyers and basic furnishings to suit investors.
What works well?
Neutral colour schemes always work well, with colour added in artwork and cushions. Its also best to work to a less is more rule, de-cluttering in your major spaces and removing majority of the photos and personal effects- you want buyers to imagine themselves living there, not you. Fresh flowers are also always a winner. Greenery is a relatively inexpensive way to add freshness to a space.
The whole art of property styling is showing potential buyers how the space work so that they understand easily how they could live comfortably there. The process a buyer goes through before purchasing is quite emotional, so if the space feels right they will often create that emotional attachment to your home.
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