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Auction Success Story: 33 Hilltop Crescent, Maroochydore

By Amber Madden

Welcome to what was one of the strongest auctions of the year: 33 Hilltop Crescent, Maroochydore.

Saturday the 16th of November saw this gorgeous three bedroom home in Maroochydore go under the hammer. The owners bought the property in 2017 for $425,000 and have devoted their time, blood, sweat and tears into the property; renovating every little detail to turn this property into a true family home and entertainer.

The day that the marketing photos and video were shot, the owners were still finalising the finishing touches. Whether it be a touch of paint here, a screw there or a wipe down of the bench there, it was like an episode The Block watching the property come together.

Everyone was in high spirits as we spent the next four hours filming the property. Having friends at the ready, we were able to capture the emotion and highlight everything the property stood for, so any potential purchasers could envision themselves living there.

Over the next five weeks of the auction campaign, I opened the property twice per week. Once during the working week from 5-5:30pm, and again on Saturday. This ensured that every potential purchaser had the opportunity to view the home before the big day, as we all have different timetables. The property was extensively marketed: being promoted on the top real estate portals including Domain and Realestate.com. We also ensured the property had a strong print presence in the Sunshine Coast Daily Real Estate Guide which has a weekly readership of over 60,000 people. With the video work being done we also ensured a strong social media campaign which saw in advance of 100,000 views alone!

During the campaign the property had over 70 inspections, attracting downsizers, investors, families and first home owners all looking to get their piece of the Maroochydore property market.

It was a stunning day on Saturday for the auction. A crowd of 50 was all huddled together in the shade of the new patio and deck, while Ray White Maroochydore Director and Auctioneer Dan Sowden sweated it out in the sun.

With four registered bidders (one being site unseen and on the phone from Melbourne), the competition was fierce. This competition saw 26 bids in total, which in turn maximised the sale price. In the end the property sold under the hammer for $657,000, which has now set a new precedent for three bedroom homes in the area without a pool.

Having the property presented beautifully and marketed well the owners achieved a massive return in only two years of 33% ($232,000). This result far surpassed the average growth for the area, which has been stagnant due to the election, royal commission and all the bad news coming out of Sydney and Melbourne.

Seeing these types of numbers is a great confidence boost to any local home owner that is renovating and thinking of selling. If you are considering renovating to sell I would love to help out and give you ideas on what will maximise your return to ensure your time and money is well spent.
Rowan Woodbine
Sales & Marketing Consultant 
0497 076 418 | rowan.woodbine@raywhite.com
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