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Another record sale at Alexandra Headland

By Tamara Speer

6/246 Alexandra Parade, Alexandra Headland
Sold by Pam Thomas for $710,000 on 8 March 2021

It was a case of third time lucky for Ray White agent Pam Thomas, when she sold a beautifully- renovated apartment recently at 6/246 Alexandra Parade.

Selling under the hammer for $710,000 on the 8th of March, this is the third property Pam has sold for the same vendor, demonstrating the power of a great reno combined with an agent who knows the market.

“I’ve worked for this vendor twice before and sold two properties for her,” says Pam. “She is a brilliant renovator who never compromises on quality. She re-wires, re-plasters, re-plumbs, and in the case of this property, she did all of the above and even replaced the doors, windows and security screens.

“This time she also created what looks like a VJ feature wall but it’s actually an integrated fridge and pantry. She did a beautiful job, it’s very simple with really clean lines and no clutter whatsoever.”

Having auctioned the previous two properties for the vendor, Pam said it was a no-brainer when it came to listing the Alexandra Heads apartment.

Boasting a coveted position, with breathtaking ocean views, there was no doubt the property would attract a high level of interest and the number of bidders on the day of auction certainly reflected that.

“We had 21 bidders, 15 of whom were pre-registered and six registered on the day. It was a very competitive auction, with the opening bid wiping out about 15 of them straight away. We ended up with six active bidders who fought it out to the end,” says Pam.

Needless to say there were quite a few disappointed bidders who missed out on the day. However, Pam says the result of $710,000 sale price reflected the buoyant market and demand for properties in the area with ocean views.

“With 21 bidders there was always going to be a lot of disappointed people,” says Pam. “I think it also demonstrated that if you are seeking to get into the market with those sort of views that is what you can expect to pay.”

The lucky new owner is a Gold Coast buyer who intends to use the apartment as a holiday home for his family and let it out for the remainder of the year.

Fortunately, for those who missed out this time around, Pam has recently listed the apartment directly above this one, so they will get a second chance to secure a property in the same complex with the same great views.

It’s no surprise to hear this property will also go to auction to secure the best possible sale price for the vendor.

“At the end of the day it’s about getting the best price for my seller. I like to know that I have got every cent out of the campaign that I possibly can for them.

And while it might not be difficult to sell your property in this buoyant market, Pam says taking a property to auction ensures the very best outcome every time.

“You only have to put a price on something and it’s probably gone in the week, which is an easy sale for the agent and quick result for the owner. However, if they dedicate three or four weeks to an auction campaign I feel I have done my job properly and exposed it to everyone and probably achieved more than the first quick offer.”

So will there be any more great renovation success stories from this dynamic duo?

“The vendors intention was to have a break from renovating, however she could probably be tempted by the right property,” laughs Pam.

“We have done well together. We make a good team. She does a great reno and I think I’m good at marketing them. She has made between $100,000 to $150,000 each time once you factor in all the costs, which is a great result.

Something tells me this won’t be her last.

Written by Ingrid Nelson

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