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The People Behind The Brand | Jason Mills

Your Role?

Sales & Marketing Consultant

How did you get into real estate/ What attracted you to a career in real estate?

The initial attraction was sparked from a great friend who was already in real estate, he explained how basic professionalism was rarely adhered to; like following up and turning up on time. At that stage I wasn’t too far from completing a milestone (20 years) in the Army where I had spent a total of 3 months at home from the past 2 years and with a wife I was hoping to hold onto, it seemed a career change was the best option.

What do you believe is the secret to success?

Being genuine, disciplined and believing in the value you offer.

What is your current real estate market like?

Interesting. Prices are still higher than ever; however, the number of buyers looking has lightened. Maroochydore is well positioned for prices to climb even higher with interstate interest supplementing the already confident local buyers.

What does it mean to you to be a part of the Ray White brand? In short, why Ray White.

Clean brand image with a platform to service owners better than any other brand. Systems already in place and technology on the leading edge.

What are the challenges of working in this industry?

Not being able to control emotional outbursts. Real estate transactions are tied heavily to emotions and as much as people like to feel they’re in control, they’re often very disappointed when they miss out on a home they really like. Prospecting to people who aren’t really interested in real estate mode is also challenging. Having the skills and the understanding on how to talk to a home owner who isn’t considering buying or selling can be difficult.

What advice would you give to others starting in the industry?

It’s not as easy as it looks. Fresh eyes might see nice cars, well groomed people who often speak quite well (often with a coffee in hand) and feel it looks quite easy. The first few years of real estate can be brutal. Make sure you completely understand what it takes to be successful in real estate. Meet with as many agents you know as possible so you get a broader opinion.

What is it like to work on the Sunshine Coast?

Exciting. The Sunshine Coast business sector is quite young. If you have a great understanding of what a professional service (experience) looks like, you will stand out on the Sunshine Coast. Most business transactions are quite casual and it’s still an location where you may not hear from the professional you’re speaking with purely because they are out surfing. One of the more appealing features is the location. There’s so much to do here from beaches to bush and with the major city so close and an airport with access to the other capital cities (soon to be world), there’s a really nice blend.

What do you like to do outside of real estate/in your spare time?

I do love footy but recently I have decided I like working around the house. Weird because if my wife asked me 6 months ago to help her with the gardening it would have been met with a very good “meh” expression but today I’m often up out of bed early ripping into the yard/house. I’m also quite a social person so I love catching up with friends over a beer or for breakfast.

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